Hermiston adopts new slogan and logo after unpopular tagline

HERMISTON, Ore. (AP) - Hermiston residents have gotten some sweet news.

They were bothered when city leaders adopted the tagline - "You can GROW here" - and had the unpopular slogan replace an image of a watermelon slice on the water tower that greets visitors to town.

The city council voted Monday night to adopt a new city brand, and paint a colorful new logo on the water tower.

The new tagline is "Where Life is Sweet" and the new logo features a watermelon slice and an outline of the Hermiston Butte.

The idea behind "You can GROW here" was that the Eastern Oregon city is a place to grow everything from produce to businesses. Critics said the slogan opened the city up to jokes about marijuana cultivation.